RealtyTrac Case Study

There were some limitations in Old Website, One of the major was Search and search results were not that accurate and were limited. So a careful planning was needed to change the Search flow, Since it was a major change and RealtyTrac was looking forward for and incorporating ‘Advanced Search’ feature in Website.

RealtyTrac team togetherly came up with the plan of adding Advanced Search option to Website and Changing Landing Pages of Search Results response pages i.e. ‘List View’ and ‘Map View’. This also included Landing to page according to Website Traffic, Last Search response and other filters of Beds, Baths etc. Team also came up with the plan of adding Google Maps, Bing Maps, Google Street View (Panorama and Static), Aerial Map View, and Birds Eye Map for all properties. In addition to this, there were multiple more things to be implemented.

Changes were documented and Approved by Business Team and Handed to Project Manager, Project Manager reviewed it further handed it to Development Team (Development and Maintenance) and Testing Team (Testing and Deployment) with their Respective roles.

HomeDisclosure, a sister site was also lined up by the business team, A completely new website with Fresh Design and which will work on each property for increasing business Revenue. HomeDisclosure report will provide the user with detailed information that can help one make a more informed decision about the home that he is about to buy and Ensure the safety of your family. Similar Plan for HomeDisclosure was also implemented and a successful new Site was made live in December 2015.

After Such Successful Execution more sister sites were made live that are Bright and Trends that were made according to the user point of view, which directly has and positive huge impact on the revenue of the company.