Canva Case Study

Canva is completely free to use a graphic design platform. Canva offers an easy to use drag-and-drop interface and access to over a million photographs, graphics and fonts, is aimed at the mainstream user who doesn’t consider him or herself a designer, as well as professionals who want to collaborate with clients around their work.

Users who want to create a flyer, slideshow, invitation, poster, or just want to make an image to use in a blog post meets their needs.

Canva offers an easy to use drag-and-drop interface; it’s as easy to use, as described. On the left side of the screen, you have a search box where you can type in keywords to find specific images, or you can browse through the categories, like lines, banners, shapes, frames, animals, food, travel, technology, and more and just begin dragging and dropping things onto the blank canvas to the right.

Other options let you quickly add backgrounds, choose from premade layouts, add text or even your own uploaded work. And there are a number of little things that Canva does that make it easy on end users who aren’t design savvy. For instance, it automatically proportionally resizes images when they’re dropped into place, and it prevents users from accidentally stretching images out of proportion. Also, text dynamically resizes as you type and it automatically changes from black to white as you experiment with swapping out different backgrounds. It helps the user figure out where the center or the margins of the page are, by showing grid lines as you move things around, and so on.

Canva offers different UI for different platforms (PC, Mobile, iPad, Tablet) for ease of usability and accessibility.